Engineering capabilities
- Content and URL inventory with a redirect map
- Interface and navigation redesign
- Performance and mobile-experience remediation
- Platform or framework migration
- Post-launch ranking and traffic monitoring
Web & Digital
Website Redesign & Modernization
Rebuilding a dated or slow site without losing the search rankings it already earns u2014 URLs, redirects and metadata are planned before the new design is built.
Security & hardening
- Full backup and staged rehearsal before cutover
- Removal of abandoned plugins, themes and admin accounts
- Certificate, header and transport review at launch
Redesign and migration path
The order matters: inventory and redirects are settled before design, so the new site inherits the search equity of the old one.
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01
Inventory
- URL and content audit
- Traffic and ranking baseline
- Redirect map
Every ranking URL is accounted for before anything is removed.
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02
Design
- Navigation restructure
- Interface redesign
- Content rewrite where needed
Structure is fixed where it was the actual problem, not just restyled.
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03
Build
- Modern framework or CMS
- Performance remediation
- Mobile experience
Page weight, image handling and render blocking are treated as defects.
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04
Cutover
- Staging rehearsal
- 301 redirects
- Search Console resubmission
- Post-launch monitoring
Rankings and errors are monitored for weeks after launch, not checked once.
Frequently asked questions
Will we lose our Google rankings?
Not if URLs, redirects and metadata are planned first. That mapping is done before design, and rankings are monitored after launch.
Can you keep our existing content?
Yes. Content is audited, migrated and improved where it underperforms rather than discarded by default.
Should we redesign or rebuild?
If the structure and platform are sound, a redesign is cheaper. Where the platform is unsupported or the structure is the problem, a rebuild costs less over time.
How long does a redesign take?
Six to twelve weeks for most business sites, driven mainly by content volume and approval cycles.
Scope the work before you commit budget
Send the environment details and get an engineered proposal with assumptions, risks and a rollback path.